CHICAGO — Exhibiting confidence that the competitive full-size pickup truck market has rebounded from the recession and consumers are buying again, Toyota unveiled the 2014 Tundra truck at the Chicago Auto Show.
The upgraded truck boasts a stronger, bolder look, more safety features and five trim levels, including two new premium models for upscale buyers.
Bill Fay, group vice president and general manager, Toyota Division, said the 2014 Tundra was designed to appeal to a broader range of consumers.
Head on, the 2014 tundra is bigger than its predecessor. The grille is wider and taller and the hood has been raised 1.6 inches. Also new, a three-piece front bumper replaces the current single bumper, a change that will reduce repair and replacement costs, Toyota officials said. Further, the grilles are slightly different for each trim level.