Toyota Unveils 2014 Full-Size Tundra Pickup

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CHICAGO — Exhibiting confidence that the competitive full-size pickup truck market has rebounded from the recession and consumers are buying again, Toyota unveiled the 2014 Tundra truck at the Chicago Auto Show.

The upgraded truck boasts a stronger, bolder look, more safety features and five trim levels, including two new premium models for upscale buyers.

Bill Fay, group vice president and general manager, Toyota Division, said the 2014 Tundra was designed to appeal to a broader range of consumers.

Head on, the 2014 tundra is bigger than its predecessor. The grille is wider and taller and the hood has been raised 1.6 inches. Also new, a three-piece front bumper replaces the current single bumper, a change that will reduce repair and replacement costs, Toyota officials said. Further, the grilles are slightly different for each trim level.

Inside, the center stack was moved 2.6 inches closer to the driver for better access.

The Tundra maintains the same three powertrains. The 4.0-liter dual overhead cam V6 is standard on Tundra Regular and Double Cab models and is rated at 270 horsepower and 278 pound-feet of torque.

It is paired with a five-speed automatic transmission. The two V-8 engines – the 4.6-L (310/327 ratings) and the 5.7-L (381/401 ratings) dual overhead cam i-Force engines are offered in both gasoline or flex fuel versions. Both are standard with a 6-speed automatic transmission.

When equipped with a tow package, Tundra has a maximum tow capacity of 10,400 pounds (4x2 Regular Cab).

The truck will offer a backup camera as standard on all models. All models also will feature the standard Toyota Star Safety System that includes Vehicle Stability Control (VSC), Traction Control (TRAC), an Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), and Smart Stop (SST) brake override technology.

© 2013, Transport Topics Publishing Group. All rights reserved.

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